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Enterprise background

企业背景

奇异鸟&博多

SPECIAL BIRD INDUSTRIAL & BODUO

杭州奇异鸟实业连锁有限公司隶属于浙江博多集团,博多集团起始于2000年,是国内一家集“原物料生产”“创业咨询”“直营体系建设”“门店终端消费”为一体的综合性企业,旗下拥有6家全资子公司,10000+门店,业务遍及16个国家。

QIYINIAO & BODUO Hangzhou Strange Bird Industrial Chain Co., Ltd. is affiliated with Zhejiang boduo Group, boduo Group began in 2000, is a collection of "raw materials Production", "Entrepreneurship Consulting", "direct system construction", "store terminal consumption" as one of the integrated enterprise, with 6 wholly-owned subsidiaries, 10000+ stores. It operates in 16 countries.
  • ◆18年综合性餐饮集团

    18 years comprehensive catering group
  • ◆业务遍及16个国家

    It operates in 16 countries
  • ◆1000+全球门店

    10000+ Global Stores
  • ◆10万+从业人员

    100,000 + Practitioners
Brand concept

品牌理念

十秒到传承云南米线的精髓,至醇至真还原云南味道,让顾客享受真正的云南美食,体验七彩文化

10 seconds inherit the essence of Yunnan Rice Noodle, carry out true reduction of Yunnan flavor, so that customers enjoy authentic Yunnan cuisine,
experience the colorful culture
Brand history

品牌历程

Astory of brand

米线传说

在中国云南有一个美丽的传说,美娇娘给苦读的夫婿送饭,要过桥,走的远,饭菜冷了,美娇娘心疼丈夫,便想出熬鸡汤,用汤面上的鸡油保温,让夫婿吃上热腾腾的米线,秀才吃的饱饱的的,学习积极性大增,果然考上状元,过桥米线因此出名。

In Yunnan, China has a beautiful legend, wife sent food to the hard working husband, went to cross the bridge, went far, the food was cold, the wife then came up with chicken soup, used soup noodle chicken oil for insulation, let husband eat hot rice noodles, husband ate full, learning enthusiasm greatly increased, and got first place. The rice noodles are famous then.